UNIT	GOAL		OBJECTIVE		Funding Required	Funding Source	Rationale	Key Performance Indicators	Score	Comments
Institutional Advancement	102-01-00	Engage CVCC alumni	102-01-01	Through special events, publications, and web page engage alumni in the College's mission.	$0	None	This position coordinates current and future alumni association activities such as CVCC Alumni Open, A Community A-Fair, Outstanding Alumnus selection, and Graduation Dinner.	Increase engagement of the CVCC alumni.	Good	Forty alumni contributed to the annual fund and a number volunteered for alumni events both on campus and off. An alumni publication was mailed to all alumni of record, faculty, staff and friends. Students received the publication through on campus distribution.
			102-01-02	Continue the current part time position of alumni coordinator	$28,000	M&O	This position coordinates current and future alumni association activities	Alumni participation and investment in the College.	N.A.	Coordinator conducted a successful  Community Affair using alumni volunteers and a successful alumni golf tournament.
			102-01-03	Renovate 5119 to Alumni Office	$14,500	W	Develop Alumni participation in College's mission.	No action was taken.	N.A.
	102-02-00	Conduct a Special Gifts Campaign to support Scholarships for First-Time, Part-Time students.	102-02-01	Raise $250,000 in restricted endowment funds to support first-time, part-time student scholarships.	$0	None	Increased enrollment and rising tuition costs may hinder first-time, part-time students the opportunity to enroll at CVCC.	Participation in the campaign by faculty/staff, CVCC Foundation board of directors, and regional foundations and individuals.	Excellent	Total gifts and pledges to the campaign on 12.31.08 were $216,208.
	102-03-00	The Marketing and Public Relations Committee with the Dean of Enrollment Management will develop strategies to increase enrollment.	102-03-01	Increase enrollment by 2% through four cycles, admission and curriculum cards, admission events, course schedule, advertising and web page.	$82,000	M&O	Increased enrollment will result in additional funds for the institution.	A 2% enrollment increase.	Excellent	Enrollment increase by 7%
			102-03-02	Continue production of the CVCC Alumni magazine that communicates to the College's friends the accomplishments of students, faculty and staff.	$0	None	External communications is necessary to successfully garner alumni and friends support of the College's mission.	Alumni and friends support of the College.	N.A.	Forty alumni contributed to the annual fund and through broad distribution of the publication the community was informed of the college's mission.
	102-04-00	Conduct an annual fund to support faculty/staff development, scholarships, and the purchase of instructional equipment.	102-04-01	Raise unrestricted funds totaling $66,000 and $300,000 in restricted funds	$0	None	Annual grant to the College for faculty/staff development, scholarships and online course development.	Receive $66,000 in unrestricted gifts and $300,000 in restricted gifts.	Good	The CVCCEF received $68,280 in unrestricted gifts and $527,640 in restricted gifts during the fiscal year.
	102-05-00	Marketing and public relations will communicate with current and past students and the citizens of Region 2000.	102-05-01	Weekly articles will appear in daily and weekly media outlets that inform the public about individual and institutional accomplishments and needs.	$0	None	To communicate the CVCC mission in service to Region 2000.	Weekly coverage of the college's performance toward it mission.	Good	An average of 13 articles/ads/mentions were recorded during each month of the fiscal year.
			102-05-02	Continue funding for the part time marketing and public relations coordinator	$28,000	M&O	This dedicated position produces weekly media stories, media releases concerning college and student events, semi annual alumni publication, coordinates special events and fields media inquiries. Coordinates college marketing buys.	Increase visibility of CVCC in the region as measured by numbers of print media and broad cast stories	Good	An average of 13 articles/ads/mentions were recorded during the fiscal year. Bill boards and bus ads were produced four times during the year and an alumni publication was produced.
			102-05-03	Increase marketing and public relations budget in order to expand the College's marketing reach to Region 2000.	$10,000	M&O	With Centers in five locations throughout Region 2000 additional funding is required to meet expanded marketing demands.	Increased enrollment at CVCC and at its outreaching centers.	Good	No additional funding was received.