UNIT		GOAL		OBJECTIVE	COST	FUNDING SOURCE	RATIONALE	KEY PERFORMANCE INDICATOR
Institutional Advancement	102-01-00	Engage CVCC alumni in support of the college through holding special events.	102-01-01	Through publications, events and out reach CVCC will engage alumni in support of the college.	$28,000	M&O	Alumni support of the annual fund and involvement in college activities.	Response to an alumni annual fund campaign and involvement in alumni events.
	102-02-00	Conduct a Special Gifts Campaign to support Scholarships for First-Time, Part-Time students.	102-02-01	With a gift/pledge total $216,208 complete solicitations and pledge payments during the fiscal year to reach goal of $250,000.			Prospective first-time part-time student access to CVCC.	Gain gifts/pledges of $250,000 in order to reach/exceed the campaign goal.
	102-03-00	The Marketing and Public Relations Committee with the Dean of Enrollment Management will develop strategies to increase enrollment.	102-03-01	Provide public information that provides prospective students with current information on enrollment dates and transfer opportunities as measured by the entering student survey.	$70,000	M&O	Public information of enrollment dates and opportunities.	Penetration of public information ads as a means of learning about the college's enrollment opportunities on the main campus and centers as measured by enrollment increases.
	102-04-00	Conduct an annual fund to support faculty/staff development, scholarships, and the purchase of instructional equipment.	102-04-01	Annual fund support by faculty/staff; college and foundation boards, alumni and  friends; corporations and foundations will reach $50,000 in FY10.			Support grants faculty/staff development, scholarships and purchases of instructional equipment.	Reaching the annual fund goal of 450,000.
	102-05-00	Marketing and public relations will communicate with current and past students and the citizens of Region 2000.	102-05-01	Provide timely and accurate information about the college's programs, its students and accomplishment through out the Region 2000 media market by continuing funding of a P-14 marketing specialist.	$28,000	M&O	Through the marketing and public relations office produce and release media advisories that emphasize the college mission in region 2000	Average 15 media stories/mentions monthly through out the Region 2000 media market.